Could you ask her to call me? caverject dual chamber supply problems But it tells you a lot about our expectations of corporations these days that my friend – who knew full well that 911 was the emergency services number – asked the waitress if he could have “the nine-eleven, please”. In his imagination, he was prepared to countenance the idea that a major corporation with a chain of restaurants in Canada would name a chicken dish after a terrorist atrocity and not only that, but that it wouldn’t even be the hottest dish on the menu. Just the fact that that made perfect sense to him tells you something about how companies market themselves these days.