An accountancy practice totally natural products erectomax Milos Todorovic, lead analyst at Lux Research and aspecialist in medical innovation, says that while iGene'sapproach is intriguing, it faces hurdles - not least the factthat the company is starting from scratch in an expensivebusiness. "A lot of things would have to fall into place forthem to be able to succeed with something like this," he said.