Your cash is being counted topical bimatoprost alopecia Mizruchi lauds those he sees as exceptional CEOs, like Starbucks chief Howard Schultz, for swimming against the self-interested tide with socially responsible practices. Yet, as an investigation by Reuters revealed, virtuous Starbucks so adroitly arbitraged the European tax system that over 14 years it paid less than £9 million in taxes in the UK. The point is not that Schultz is a hypocrite. It is that, in an age of global markets, global labor, and global capital, even the most socially minded CEO can’t afford to indulge in the enlightened behavior of the greatest generation.